Idea Tactics
A creative card deck. Authored by me, published by Pip Decks.
Nearly 10,000 copies sold worldwide.
Used by organisations including Nike, Lego, and the UK government’s Cabinet Office.
JCT600 | Verbal identity and brand guidelines
I co-led a brand strategy project for JCT600, a car retailer founded in 1946.
The aim was to capture what was already distinctive and true about the business, and translate that into clear language and personality principles. I created detailed guidelines and ran workshops to embed them with their in-house brand and content execs.
Alongside this work, I created their new tagline:
“Car buying at your pace“.
JCT600 | Digital ads
Concepts, creative direction and copy for display banners and social ads.
JCT600 | Brand videos
Concepts, creative direction, storyboarding, and voiceover scripts.
LightSpeed Broadband | Website copy
On-page content design and copy with bags of personality and local flavour.
Bentley | Editorial content
I wrote and edited several posts for the Bentley Collection blog and interviewed Bentley’s Design Director Stefan Sielaff.
Bayer | FieldMate app
The earlier version of this app was called ‘Bayer Agronomy Tool’. I gave it a new name, and crafted the onboarding copy and core in-app UX copy. I also wrote marketing and app store copy.
JCT600 | Car Boot Carnage game
I led on the concept and creative direction, wrote the in-game copy, and crafted the name.