Idea Tactics

idea tactics box and cards spread out on a wooden table, with a Macbook in the corner.
instructions from the big beats card: 1. Spend up to 10 minutes exploring each of the following themes, creating a Mind Map for each. Tension • What conflict or difficulty exists today that your idea might help defuse? • What gap exists between a user’s ideal future, and their present state? • What choices might they be torn between, that your idea helps them make sense of? • What might be stopping them accepting your idea? Action • What actually happens when someone interacts with your idea? • What are the inputs? • How does it respond to them? • What are the key moments? • How does it feel? Resolution • How is the world different because of your idea? • Why would someone feel good after interacting with it? • If a problem has been solved, what new possibilities does that open up? 2. Pick out whatever feels intuitively true from your notes, and then either write out a version of your story or visualise it with a Storyboard.
About the author card from Idea Tactics, by Joel Stein.