Here’s some stuff I made that you might find useful.

Content briefing canvas

This Miro board makes creating brilliant content briefs easy, so writers and designers have all the context and assets they need to develop content that meets organisational goals and helps real people.

26 free resources for understanding culture

This curated list signposts credible online resources for monitoring changing values and social attitudes around the world, trending entertainment across music, TV, and film, breakout consumer trends and more.


This is the PDF of a presentation about why some ideas get remembered, and some shrivel and die.