Things I offer include:
- Research to uncover surprising insights about your audience and market
- Brand and content reviews to provide a critical view of your messaging, editorial output, and campaigns
- Workshops to explore problems, find a new direction, and get people excited about it
- Manifestos to capture what’s beautifully weird and true about your brand or culture, and inspire people to do more of it
- Brand language guidelines to make it clear how you can use words more powerfully
- Training to help content teams better serve online audiences, with no-bullshit advice on SEO and content strategy
- Copywriting to make your most important messages impossible to ignore
- Long-form writing to keep your audience coming back
- Hiring consultancy to help you figure out who to recruit for content roles, write compelling job descriptions, and find the most promising candidates
- CV reviews for people planning their next move – if you’re new to the industry or struggling financially, I won’t charge you
I work with agencies, in-house teams, and individuals.
“Having the privilege of working alongside Joel on a number of integrated campaigns and brand initiatives, I can say without a doubt that Joel brings energy and ideas to create outstanding and strategic work that outperforms.”
— David Isaacson, Director of Communications Strategy, McCann Enterprise