Things I offer include:

  • Research to uncover surprising insights about your audience and market
  • Brand and content reviews to provide a critical view of your messaging, editorial output, and campaigns
  • Workshops to explore problems, find a new direction, and get people excited about it
  • Manifestos to capture what’s beautifully weird and true about your brand or culture, and inspire people to do more of it
  • Brand language guidelines to make it clear how you can use words more powerfully
  • Training to help content teams better serve online audiences, with no-bullshit advice on SEO and content strategy
  • Copywriting to make your most important messages impossible to ignore
  • Long-form writing to keep your audience coming back
  • Hiring consultancy to help you figure out who to recruit for content roles, write compelling job descriptions, and find the most promising candidates
  • CV reviews for people planning their next move – if you’re new to the industry or struggling financially, I won’t charge you

I work with agencies, in-house teams, and individuals.

“Having the privilege of working alongside Joel on a number of integrated campaigns and brand initiatives, I can say without a doubt that Joel brings energy and ideas to create outstanding and strategic work that outperforms.”

headshot of david isaacson

David Isaacson, Director of Communications Strategy, McCann Enterprise

Fancy working together?