Skew

Blog posts

These pieces are SEO-driven, whilst also aiming to amplify Skew’s influence and credibility in the industry. Here are some recent examples:

Presentation script and slide deck outline

This project involved analysing data from a survey Skew had conducted, and structuring the key insights into a compelling narrative their founder could present. I’ve included some sample slides from the final presentation below:

Title slide. Title is "Not just colouring in." Supporting copy is "Feel undervalued? You're not alone."
Slide outlining three profiles identified in the survey data - disengaged critics, upbeat influencers, and settled executors.
Transition slide, reading "and now, some data about a deficiency of data."

White paper

Skew wanted to produce a longer-form exploration of the survey findings that were covered in the presentation above. I defined the structure for the document and crafted all the copy. You can see some sample pages below:

Title slide: "An investigation into creatives' experience in the brand licensing industry"
Slide outlining seven core themes explored through the survey.
Slide about creative autonomy and its importance for creative workers
Slide detailing recommendations for leadership