Chaos & Co is a copywriting and creative studio, founded and run by Joel Stein.

Why ‘Chaos & Co’? Well, a few reasons…

1. In both the evolution of life and the evolution of ideas, mess has been a key catalyst. As Steven Johnson explores in his wonderful book Where Good Ideas Come From, innovation often emerges “on the brink of chaos, in the fruitful realm between order and anarchy.”

2. Chaos theory reveals the power of seemingly minor events. Finding the small interventions that can have the biggest beneficial ripple effects is what any consultant worth their salt should be focussed on.

3. The name ‘Chaos & Co’ is a bit unexpected for a professional services provider, which makes it more memorable. And memorability always matters.

Stay curious

Curiosity makes everything interesting. Any business. Any industry. Any trend. Any person. It fuels learning and experimentation.

Working principles

Draw on a range of disciplines

SEO, UX, brand strategy, marketing science, semiotics… inter-disciplinary problem-solving produces stronger work.

**Be analytical and intuitive**

Data can be hugely helpful. It can also be a distraction. Reasoning skills are essential, but knowing when to follow a hunch is priceless.

Make things magical

Whether running workshops or writing copy, there are always opportunities for fun, wonder, and weirdness.