Skew | Editorial content
Skew is a brand extension studio. They work with brands as diverse as The British Museum and Ubisoft to help them reach new audiences and drive new revenue with their IP.
I work with Skew on their blog content, as well as supporting them with their wider editorial output across events, white papers etc.
Book a Space | Verbal identity and website copy
Book a Space is a SaaS startup that makes it easier for venues with meeting, event, and co-working spaces to get those spaces booked.
I helped them formalise their brand voice, and wrote new copy for all their key pages, making them clear, persuasive, and search-friendly.
Idea Tactics
A creative card deck. Authored by me, published by Pip Decks.
Over 10,000 copies sold worldwide.
Used by organisations including Nike, Lego, and the UK government’s Cabinet Office.
JCT600 | Verbal identity and brand guidelines
I co-led a brand strategy project for JCT600, a car retailer founded in 1946.
The aim was to capture what was already distinctive and true about the business, and translate that into clear language and personality principles. I created detailed guidelines and ran workshops to embed them with their in-house brand and content execs.
Alongside this work, I created their new tagline:
“Car buying at your pace“.
JCT600 | Digital ads
Concepts, creative direction and copy for display banners and social ads.
JCT600 | Brand videos
Concepts, creative direction, storyboarding, and voiceover scripts.
LightSpeed Broadband | Website copy
On-page content design and copy with bags of personality and local flavour.
Bentley | Editorial content
I wrote and edited several posts for the Bentley Collection blog and interviewed Bentley’s Design Director Stefan Sielaff.
Bayer | FieldMate app
The earlier version of this app was called ‘Bayer Agronomy Tool’. I gave it a new name, and crafted the onboarding copy and core in-app UX copy. I also wrote marketing and app store copy.
JCT600 | Car Boot Carnage game
I led on the concept and creative direction, wrote the in-game copy, and crafted the name.