Words are your beating butterfly wings
One word. One article. One idea.
Sometimes that’s all it takes to change everything.
Hi. I’m Joel Stein — copywriter, creative consultant, and Chief Weird Officer at Chaos & Co.
I help future-making organisations bend reality.
The right name, the right story, the right metaphor — these little details have dramatic ripple effects. Reinvigorating your business, shifting behaviour, and changing how the future unfolds.
Happy clients saying nice things
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![Charlotte Murray headshot]()
“What's not to love about working with Joel? His knowledge of his field is outstanding, and he always brings fresh ideas.”
Charlotte Murray
Head of Marketing — JCT600 -
![Jenna Maudlin headshot]()
“I couldn't recommend Joel more! His support helped us successfully secure £50,000 in early stage funding.”
Jenna Maudlin
Co-Founder — The Firefly Project -
![Tomer Sade headshot]()
“It was great working with Joel to build our story and write our website copy. He's super professional with a great sense of service.”
Tomer Sade
CEO — Book a Space
Brands I’ve worked with
An eclectic mix, which keeps the thinking fresh.
BBC News
Becolourful
Bentley Motors
Recharge
Ritz Paris
Croda
Bayer
Ideagen
Brother
JCT600
The Firefly Project
Pip Decks
