TRANSCEND
INDIFFERENCE
People everywhere are craving connection, meaning, and wonder.
Brands alone can never satisfy these deep human hungers.
But they can always give people something to believe in.
A compelling story about the future.
An energy that feels irresistible.
Ideas outside the everyday.
Hi. I’m Joel Stein — copywriter, creative consultant, and Chief Weird Officer at Chaos & Co.
I help future-making organisations bend reality.
The right name, the right story, the right metaphor — these little details have dramatic ripple effects. Reinvigorating your business, shifting behaviour, and changing how the future unfolds.
Happy clients saying nice things
Brands I’ve worked with
An eclectic mix, which keeps the thinking fresh.
BBC News
Becolourful
Bentley Motors
Recharge
Ritz Paris
Croda
Bayer
Ideagen
Brother
JCT600
The Firefly Project
Pip Decks