TRANSCEND
INDIFFERENCE

People everywhere are craving connection, meaning, and wonder.

Brands alone can never satisfy these deep human hungers.

But they can always give people something to believe in.

A compelling story about the future.

An energy that feels irresistible.

Ideas outside the everyday.

Hi. I’m Joel Stein — copywriter, creative consultant, and Chief Weird Officer at Chaos & Co.

I help future-making organisations bend reality.

The right name, the right story, the right metaphor — these little details have dramatic ripple effects. Reinvigorating your business, shifting behaviour, and changing how the future unfolds.

Happy clients saying nice things

Brands I’ve worked with

An eclectic mix, which keeps the thinking fresh.

BBC News logo

BBC News

Becolourful

Bentley logo

Bentley Motors

Recharge

Ritz Paris logo

Ritz Paris

Croda

Bayer

Ideagen

Brother

JCT600

The Firefly Project

Pip Decks

Ready to re-write the future?