Words are your beating butterfly wings

One word. One article. One idea.
Sometimes that’s all it takes to change everything.

green butterfly

Hi. I’m Joel Stein — copywriter, creative consultant, and Chief Weird Officer at Chaos & Co.

I help future-making organisations bend reality.

The right name, the right story, the right metaphor — these little details have dramatic ripple effects. Reinvigorating your business, shifting behaviour, and changing how the future unfolds.

Happy clients saying nice things

Brands I’ve worked with

An eclectic mix, which keeps the thinking fresh.

BBC News logo

BBC News

Becolourful

Bentley logo

Bentley Motors

Recharge

Ritz Paris logo

Ritz Paris

Croda

Bayer

Ideagen

Brother

JCT600

The Firefly Project

Pip Decks

Ready to re-write the future?